Sound Italia

Fashion is finally back after a few years of a sales-oriented business model

This is a retro video(2020), not a runway fashion video, but more an artistic creation of fashion by master Mr Garrone – Dior. Creativity and originality seem to be once again back in the game and the short movie shows how fashion is capable of telling stories, creating cultural value, enlighting craftsmanship and emotional connection with the audience (because yes, they relate much more with love and beauty expressed through mythological creatures rather than an influencer filled front row). Fashion means finally art again. We believe 6/07/2020 will be remembered as the day Mr. Garrone’s artistic vision saved fashion (with the crucial help and allowance of Ms. Chiuri). BTW, the thing is this place actually exists and is very fairytale looking Giardino di Ninfa, Lazio in Italy ??? one of my dream places to visit on my wishlist. That was the perfect place to film this and such an inspiration, every second was art. So, get ready to experience the unveiling of the Autumn-Winter 2020-2021 Haute Couture collection by Maria Grazia Chiuri, showcased in an exclusive film directed by Matteo Garrone.